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Italiology. Iconic Italian Design.

Benvenuti! Italy-inspired design is here.

We would like to encourage you to buy our Andrà Tutto Bene Printed t-shirt and take part in a beautiful project which will help the Italians.

Italiology has decided to help make a change, however small, to the situation. We have created an Andrà Tutto Bene collection which involves printed t-shirts for children and adults. 10% of the profit from these items will be donated to the Doctors without Borders/Medici Senza Frontiera/MSF. We will be keeping this donation open until the pandemic is over, while the donations fund the Italians at first, but when Italy is safe we will be donating there, where help will be needed most.


The Italian expression of the past few days has understandably become andrà tutto bene – everything will be alright. It’s the reassuring phrase everyone in Italy is using today, used to brighten up days spent at home under quarantine. We hope our t-shirts worn by Italians and shown to their family and friends will strengthen the feeling of calm and solidarity between people around the country.

Apparently there have been outbreaks of encouragement around the world – the Italian phrase is roughly equivalent to the encouraging Cantonese phrase jiayou, meaning “don’t give up” or “hang on in there”, which has become a slogan seen on streets across China since the outbreak first began there.

The material

This t-shirt is wonderful and more. It feels soft and it is lightweight, with the right amount of stretch. It’s comfortable and flattering for both men and women. It has an embroidered Andrà Tutto Bene symbol on the heart which we think you will love. In our humble opinions, it will even suit men.

This t-shirt is everything you’ve dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It’s comfortable and flattering for both men and women.

Organic cotton is a natural, GMO-free fibre that uses less water than standard cotton. In addition, its production does not involve the use of chemicals (no fertilisers or pesticides) and encourages rotation of crops to keep soil healthier, more fertile and maintain humidity. Waste from the cotton ginning process is also recycled for the animal feed industry. This material is PETA-approved, suitable for vegan’s. These t-shirts have a GOTS certificate (Global Organic Textile Standard label) and the production facilities are audited by the Fair Wear Foundation.

Material: 100% organic ringspun combed cotton.

  • Medium fit.
  • Single jersey.
  • Set-in sleeve.
  • 1×1 rib at neck collar.

Weight: 180 gsm.

Our design

At Italiology we pride ourselves in unique design. Well, not this time. We recreated the symbol of the hopeful Italian saying in the form of a rainbow, just like it was presented by many Italian children in windows on balconies and all over the social media. Now it’s your turn to get that rainbow out and help the Doctors without Borders make the necessary change.

Let’s do this together.



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