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Italiology. Iconic Italian Design.

Benvenuti! Italy-inspired design is here.

Have you ever had the need to say “Enough!” to the world using capital letters? Our new Autumn/Winter collection 2020 will make that possible for you.

We have designed a unisex Basta Hoodie because we know that even Italian style is not always all roses. We strongly believe that almost everything is in our head and that how we perceive the world is only a question of our attitude. Nevertheless, there are times when you think – OK, I’ve had it. Enough! Basta.

Sometimes all you need is to say it all loud and clear, make yourself heard and visible and all that’s bad goes away.

You’ll look and feel amazing in our Basta hoodie. It’s soft, super comfy – and eco-friendly! Our Basta graphic is brand new and you will be seeing much more of it, so watch this space! But, at least for now, we decided to give you a choice of warm and cosy hoodies for those of you who love the Italian language and its phrases.

It goes well as a gift for those who like to rebel a bit. Try it out! A versatile piece like this will suit anyone.

This Basta hoodie will be an excellent choice to wear on all sorts of occasions. Paired with jeans and sneakers it will be a good outfit for an informal meeting with friends. The quality of our clothing is high enough to satisfy even the most demanding customers.

Organic cotton is a natural, GMO-free fibre that uses less water than standard cotton. In addition, its production does not involve the use of chemicals (no fertilisers or pesticides) and encourages rotation of crops to keep soil healthier, more fertile and maintain humidity. Waste from the cotton ginning process is also recycled for the animal feed industry. This material is PETA-approved, suitable for vegans. These hoodies have a GOTS certificate (Global Organic Textile Standard label) and the production facilities are audited by the Fair Wear Foundation, which means no child labour is used and people are paid real money for the work they do.

This hoodie comes in five colours: emerald green, heathered burgundy and two new colours: blush and cobalt! Also now our ochre hoody is back!

The material

Material: 85% Organic ring-spun Combed Cotton, 15% Recycled Polyester.

  • Set-in sleeve.
  • Double layered hood in self-fabric.
  • Round drawcords in matching body colour with metal tipping.
  • Metal eyelets.
  • Kangaroo pocket at front.
  • Ethically made in WRAP certified factories.
  • Embroidered with love in Poland.

Weight: 350 gsm.

Washing instructions: Cold machine wash (max 30°C or 90°F). Wash with similar colours, do not iron on the design, wash and iron on the wrong side. We do not recommend tumble drying.

Our design

At Italiology all our designs are made in house. We don’t use stock images or graphics. None of the products on this website are available in retail shops. Actually, none of our products are available anywhere but here. We are very particular about delivering high-quality goods with satisfying design.


Weight0.55 kg


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